Your booking calendar,
on autopilot.
Customers open your link, ask the automated assistant about prices and times, and book a slot that's genuinely free. It lands in your panel by itself. Need a website around it? We build those too.
- deposit (optional)
- Assistant answers questions
- Nothing to install
The client messages. The booking appears on your calendar.
Your WhatsApp number and your Instagram inbox stay exactly the same. The difference is they now answer on their own, show the open slots, and close the booking with payment.
- Replies instantly, even at 11pm on a Sunday, with the slots that are still open.
- Takes the payment before the slot is held on the schedule.
- Sends the reminder and the meeting point on the day, by itself.
Every message gets an answer. Even the ones at midnight.
Instagram DMs and WhatsApp messages run through the same brain. It knows your hours, your prices, and what's actually free today, and hands the conversation straight into a booking.
- Works across WhatsApp and Instagram DM, from one place.
- Answers in your tone and your prices, not a generic script.
- Only pings you when a message actually needs you.
We also make websites
Custom, live in 7 days or less, often alongside the booking page.
Check Our Work
Real websites we've built for real businesses. Every project delivered in 7 days or less.
Kindly Agency
Website redesign for a Swedish digital marketing agency helping small and medium businesses grow.
Peter Bal · Casas Únicas
Ultra-high-end real estate site for exclusive, nature-integrated homes in Aldeia do Vale, Goiânia.
Ventus
Booking and management software for kitesurf schools, with WhatsApp-automated reservations and equipment tracking.
Arjun Gilibalu
Island tour guide in West Sumbawa, Indonesia: snorkeling, freediving and traditional fishing trips through the Gili Balu islands.
Book it as if you were the customer
Real shops running on the same system. Open one, take a slot, watch the deposit. Nothing is charged and nobody has to talk to us.
What to watch, in one minute
- Pick a service. The price follows the size of the car, or the length of the hair.
- Pick a time. Only times that are genuinely free show up, morning and afternoon apart.
- Put in a name and a phone. The deposit appears in the summary, before the payment screen.
- Go as far as the Pix. A demo code: don't pay it. The slot is held for 10 minutes and the page confirms by itself when a payment lands.
Prefer asking to clicking? Tap “Tenho uma dúvida” on the page and talk to the assistant: it only offers slots that exist.
The owner's side
Every booking lands in a panel that opens on a phone, with tomorrow's reminders ready to send from the owner's own WhatsApp.
Want one of these for your business?
Tell us what you do and we set it up with your services, your prices and your hours.
What happens in that minute, step by step
The same clip as on the home page, explained. Tap a step to jump to it in the video.
Recorded on the Alfama Barbers demo, which you can open and try yourself below.
You decide the rules
We set them up with you on day one, and change them whenever you ask.
O que acontece nesses 90 segundos, passo a passo
O mesmo vídeo da página inicial, explicado. Toque num passo para ir direto a ele no vídeo.
Gravado na demonstração do Studio Bela.
Você define as regras
Configuramos com você no primeiro dia, e mudamos sempre que você pedir.
Live Demo
WhatsApp booking assistant that checks real-time availability, books the appointment, and confirms it, all inside the chat.
How to try it, in one minute
- Open it and pick “Lavagem completa”. The price follows the size of the car.
- Choose a time. Only times that are genuinely free in Zé's diary show up, morning and afternoon apart.
- Put in a name and a phone. The deposit appears in the summary before the payment screen, never as a surprise on it.
- Go as far as the Pix. It is a demo code: don't pay it. The slot is held for 10 minutes and the page confirms by itself when a payment lands.
Rather ask than click? Tap “Tenho uma dúvida” and talk to the assistant: it only offers slots that exist. Meanwhile the owner sees every booking in their panel, with tomorrow's reminders ready to send from their own WhatsApp.
We build your website.
A simple 3-step process designed for business owners, not tech experts.
Check Our Work
Real websites we've built for real businesses. Every project delivered in 7 days or less.
Kindly Agency
Website redesign for a Swedish digital marketing agency helping small and medium businesses grow.
Peter Bal · Casas Únicas
Ultra-high-end real estate site for exclusive, nature-integrated homes in Aldeia do Vale, Goiânia.
Ventus
Booking and management software for kitesurf schools, with WhatsApp-automated reservations and equipment tracking.
Arjun Gilibalu
Island tour guide in West Sumbawa, Indonesia: snorkeling, freediving and traditional fishing trips through the Gili Balu islands.
About GroundUp
We started GroundUp because we saw too many talented business owners losing opportunities simply because they didn't have a professional online presence.
When they tried to fix it, they got stuck with confusing platforms, unexpected bills, or agencies that spoke a language they didn't understand. We knew there had to be a better way.
Check Our Work
Real websites we've built for real businesses. Every project delivered in 7 days or less.
Kindly Agency
Website redesign for a Swedish digital marketing agency helping small and medium businesses grow.
Peter Bal · Casas Únicas
Ultra-high-end real estate site for exclusive, nature-integrated homes in Aldeia do Vale, Goiânia.
Ventus
Booking and management software for kitesurf schools, with WhatsApp-automated reservations and equipment tracking.
Arjun Gilibalu
Island tour guide in West Sumbawa, Indonesia: snorkeling, freediving and traditional fishing trips through the Gili Balu islands.
Live Demo
WhatsApp booking assistant that checks real-time availability, books the appointment, and confirms it, all inside the chat.
How to try it, in one minute
- Open it and pick “Lavagem completa”. The price follows the size of the car.
- Choose a time. Only times that are genuinely free in Zé's diary show up, morning and afternoon apart.
- Put in a name and a phone. The deposit appears in the summary before the payment screen, never as a surprise on it.
- Go as far as the Pix. It is a demo code: don't pay it. The slot is held for 10 minutes and the page confirms by itself when a payment lands.
Rather ask than click? Tap “Tenho uma dúvida” and talk to the assistant: it only offers slots that exist. Meanwhile the owner sees every booking in their panel, with tomorrow's reminders ready to send from their own WhatsApp.
Porte do estabelecimento
A taxa do meio de pagamento (Pix) é cobrada por ele, à parte. Não há custo por mensagem: o lembrete sai do seu próprio WhatsApp.
Site sob medida, no ar em até 7 dias: sob orçamento.
Booking link
Pick your size, then choose whether the deposit is taken automatically by MB WAY.
Size of your business
MB WAY runs through Stripe, in your own account: the deposit goes straight to you, and Stripe charges its fee (1.5% + €0.25 per deposit) separately. We take no cut. MB WAY is available for businesses in Portugal.
Pay yearly and get 2 months free. More than 12 chairs?
Websites
For bakeries, restaurants, cafés and shops. The domain is registered in your name.
50% to start, 50% at launch. Small edits = text, prices, photos and hours, up to 1 hour a month.
Website + booking link: no setup fee and your first booking month free.
Frequently Asked
Questions
Everything you need to know about working with us
No. They tap the link you send on WhatsApp or put in your Instagram bio and book right there. Nothing to install, no account to create, no password to remember.
No. Your number and your phone stay exactly as they are. We set your WhatsApp away message to answer with your booking link, so every message gets an answer in a second, even at 2am.
Your booking page shows only the free slots. The customer picks one and the slot is held while the deposit is pending. With MB WAY, the payment request goes to their phone the moment they book and the booking confirms itself when they pay. Without it, you settle the deposit with them and confirm it in one tap in your panel. You choose the deposit amount and how late someone can still cancel or move.
We sign a simple contract before we start, so you know exactly what you pay and what you get. If you decide to stop, tell us and we close your booking page. Your customers and their appointments are yours, and we send you the list if you ask.
Every evening your panel has the next day's reminders ready. One tap sends each one from your own WhatsApp, so customers see your name and can reply to you directly. There is no cost per message.
No. The booking page only offers slots that are free at that moment, and the system itself refuses a second booking that overlaps the first with the same professional or in the same chair.
Online booking starts at €19 a month for one chair, plus a €49 one-time setup. Pay yearly and you get 2 months free. If you add MB WAY, Stripe charges its fee on each deposit (1.5% + €0.25), billed by them. There is no cost per message and no commission per booking.
Setup takes one to two hours with you, in person or on a call. We load your services, prices, opening hours, staff and the appointments you already have, put your booking link in your WhatsApp away message and Instagram bio, and test it with you. You keep your number and install nothing: the panel opens on your phone.
Just message us. Changes to services, prices, opening hours and days off are done within 48h, at no extra cost. And if something stops working, maintenance is included.
Still have questions? We're here to help.
Ready to Get
Started?
Choose how you'd like to begin your journey with us.



